Google Ads

Use Flowgear's pre-built connector to integrate with Google Ads

Unlock the true capabilities of Google Ads

Google Ads powers search, display, and video campaigns that bring qualified traffic to growing businesses.

Flowgear integrates Google Ads with CRM, analytics, finance, and support platforms – syncing cost and conversion data in real time, eliminating manual exports, and giving every team a single source of truth.

Use the Flowgear platform to increase your productivity and profitability while delivering customer excellence!

Popular examples and use cases

Share Data Across The Entire Organization with a Single Source of Truth
Centralize Core Data
Synchronize campaigns, audiences, clicks, costs, and conversions so every platform reflects the same real-time facts.
Eliminate Duplicate Entry
A change captured in one system is instantly propagated everywhere else, freeing staff from copy-paste work.
Live Analytics
Stream cleaned ad-performance data into BI tools the moment it is created so leaders work with live metrics.
Sales
Qualified-Lead Alerts
High-intent conversions from Google Ads create leads and tasks in CRM instantly.
Deal Attribution
Closed-won revenue in CRM loops back to Google Ads for accurate ROAS calculations.
Forecast Confidence
Real-time pipeline growth sourced from Google Ads feeds sales-capacity planning.
Marketing
Budget Guardrails
Spend data from Google Ads surfaces in dashboards before campaigns overspend.
Continuous Audience Refinement
New customer segments from CRM sync to Google Ads for smarter targeting.
Full-Funnel Attribution
Offline conversions post to Google Ads so marketers prove end-to-end ROI.
Finance
Automated Month-End Accruals
Daily Google Ads expenses map to GL accounts for faster close.
Budget vs. Actuals
Real-time media spend feeds finance dashboards to flag variances early.
Tax & Compliance Support
Detailed cost data from Google Ads is mirrored in ERP for audit trails.
E-commerce
Dynamic Product Ads
Updated inventory and pricing flow to Google Ads Shopping feeds automatically.
Cart-Abandonment Journeys
Google Ads remarketing lists trigger personalised recovery emails.
Unified Customer Profile
Ad-click history merges with order data to fine-tune lifetime-value models.
Warehouse Management
Demand Forecasting
Campaign spikes in Google Ads alert WMS to prepare additional pick-pack capacity.
Stock-Out Prevention
Low-inventory signals in WMS pause affected Google Ads SKUs automatically.
Shipping SLA Accuracy
Promo-driven order surges sync to WMS so dispatch stays on schedule.
Customer Support
360° Case Context
Agents see the ad & keyword that drove each purchase, improving empathy and upsell.
Proactive Service Messaging
High-volume campaign launches trigger support-readiness alerts.
Sentiment Feedback Loop
Common ticket topics feed negative-keyword lists in Google Ads.
Human Resources
Recruiting Spend Tracking
Google Ads hiring campaigns post costs to HR analytics for cost-per-hire metrics.
Onboarding Planner
Projected headcount from campaign-driven sales growth informs HR planning.
Policy Compliance
Marketing policy updates in HRIS automatically sync disallowed creative lists.
Manufacturing
Production Scheduling
Campaign demand forecasts feed MES scheduling to rebalance capacity.
SKU Rationalisation
Ad-performance data informs decisions on slow-moving or high-margin products.
Quality Traceability
Promo-related returns link back to Google Ads creative for root-cause analysis.

Free Proof of Concept for your Google Ads Integration

Not sure how the Google Ads integration would work on your own systems? Test before you buy!
See the Google Ads integration in action with our complimentary proof of concept. Register for our free trial and the Flowgear integration experts will build a free proof of concept workflow based on your own integration requirements. No credit card needed and no obligation! We’re happy to demonstrate how Flowgear’s enterprise-grade integration platform can be applied to your organization and how a single workflow can boost your productivity and profitability.

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Help Articles

Google Ads

Provides integration with the Google Ads REST API, enabling you to perform operations such as retrieving campaigns, managing ad groups, running GAQL queries, and more within your Google Ads account.

Read more

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