How T|Forge made Flowgear the de facto integration standard across its voice and AI business.
T|Forge delivers voice and artificial intelligence solutions to the contact center industry, supporting an estimated 35,000-40,000 agents across roughly 380 customers. The business operates in South Africa, Africa, and the Middle East, combining VoIP, software, and services to solve complex contact center problems.
A costly wrong turn with the wrong platform
T|Forge needed a central integration layer, an enterprise bus to connect its voice platform, internal systems, and customer environments. Its first attempt was with another provider, and it became an expensive lesson. The platform was complex to work with, and what had been promised and what T|Forge received were two very different things. Every change or extension carried a high price tag.
Meanwhile, T|Forge's own stack was growing: a CRM in HubSpot, ticketing in Jira Service Management, accounting in Sage Evolution, and a sophisticated voice platform that needed to exchange events, notifications, and billing data with both internal systems and customer environments. The original integration choice was holding the business back.
One integration layer for every API, inside and out
After exiting the failed project, T|Forge went back to market and found Flowgear. Flowgear now sits at the center of how T|Forge connects systems. Internal integration work, HubSpot to Jira Service Management through to Sage Evolution, is under way, aligning sales, support, and finance data. The voice platform uses Flowgear to drive notifications, invoicing triggers, and workflow events.
T|Forge also signed up as a Flowgear reseller, implementing it for customers such as Finwell (now WealthTech), where Flowgear instances communicate across organizations. Because T|Forge needed to host the platform in its own environment for voice-world reasons, Flowgear made them the first customer to do this, advancing that capability specifically to fit the requirement.
A single standard, simpler, flexible, and on their terms
T|Forge's leadership contrasts their experience with Flowgear directly against the earlier failed platform. Where the previous tool was complex and costly to change, Flowgear brought simplicity and a culture fit that matched how T|Forge operates. When issues arose, the Flowgear CEO responded quickly, which mattered greatly after their earlier experience.
The outcome is a single integration standard. Wherever T|Forge needs to connect to an API, internally or for a customer, Flowgear is the starting point.
- Flowgear replaced a complex, expensive failed integration platform
- Single integration standard for all internal and customer API connections
- Voice platform events, notifications, and billing all routed through Flowgear
- T|Forge became a Flowgear reseller, extending the platform to its own customers
- Self-hosted deployment unlocked for voice-world requirements
“We came from a competitor that was very complex and very expensive. With Flowgear, the simplicity, the culture fit, and the flexibility - including hosting it in our own environment - made a big difference.”
Deeper internal integration and AI-driven voice use cases
T|Forge is completing the internal integration between HubSpot, Jira Service Management, and Sage Evolution. The team is also extending Flowgear's role in AI-driven voice scenarios, including connectors such as ElevenLabs for voice services.
As T|Forge grows its AI offering in the contact center space and expands into the Middle East, Flowgear remains the underlying integration layer that ties platforms and partners together.
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