The Ian Martin Group: Connecting Best of Breed Apps to Modernize Recruiting Operation
The Ian Martin Group is a Toronto-based recruitment and project staffing firm that serves Fortune 500 clients and supports more than 1,200 contractors. In 2014, the company began a program to modernize its core processes using best-of-breed software.
“Flowgear’s integration platform has been a key tool in our business transition project and we couldn’t have re-designed our processes without it”
Adopt specialist tools and still work as one system
The team selected Bullhorn for candidate management and Zendesk for customer support. To get the full benefit, the applications had to work together and keep data consistent without building and maintaining custom code. CEO Tim Masson explained the approach: “Instead of trying to write our own integrations, we decided to buy rather than build.”
What was needed:
- A platform the team could learn quickly and use confidently.
- Clear, visual mapping so analysts and developers could collaborate.
- Enough flexibility to support validation and data integrity in Bullhorn.
Visual integration that analysts and developers can share
The Ian Martin Group implemented Flowgear to connect Bullhorn and Zendesk and to enforce data quality rules inside Bullhorn.
Masson highlighted why the team chose it:
- Graphical mapping of data flows.
- A visual canvas that is easy to understand without intensive training.
- Agility and speed of development.
“We found it’s a tool that business analysts can use, it’s not just for developers. The business analysts were super excited that with Flowgear they could see processes working visually, and not just in a flow chart,” said Masson, “and our users are really happy with the Flowgear integration.” So far the company has implemented more than 20 workflows between the systems, including controls that maintain validation and data integrity in Bullhorn.
Faster delivery and cleaner data across recruiting workflows
Flowgear became a core part of the modernization effort.
Outcomes:
- Over 20 live integrations syncing Bullhorn and Zendesk.
- Business analysts can participate directly using the visual designer.
- Validation rules help keep Bullhorn data clean and usable.
Shared patterns enable faster, scalable new integrations.
With the initial workflows in place, the team can apply the same patterns to additional recruiting and support processes. New integrations can be delivered faster, with analysts and developers working from the same visual view.
More customer stories
Systems connected in this story
Could this be your integration story?
Start building free for 90 days, or book an Integration Assessment for a prioritized roadmap first.