If you run a managed service provider (MSP) or cloud service provider (CSP), you are facing some common business challenges. Apart from month-to-month cash flow management, you are looking for ways to drive new business, either from new products and services, or with value that will add new customers. At the same time, you need to ensure your business is managed properly. In the present world, where cloud and digital disruption are becoming serious concerns for most businesses, having a cloud integration solution can deliver benefits to your business, as well as your customers.
Business challenges of MSPs and CSPs
Drive new business, find new product
MSPs and CSPs need to find ways of generating additional business from their current accounts, and acquire new customers. To do so means looking for new or alternative solutions, and being considered as trustworthy experts on them. A new line of monthly recurring revenue can complement what an MSP/CSP is already providing.
The emergence of cloud computing is one of the big challenges for MSPs and CSPs. Your customers and prospects are also challenged, on deciding the best way to migrate to the cloud, and on finding an appropriate cloud solution that meets the aims of the businesses. Because legacy solutions won’t go away anytime soon, helping customers to ensure they can integrate new cloud solutions with existing on-premise software will be an ongoing opportunity for service providers.
Billing and metering
MSPs and CSPs bill their customers by invoicing them based on metered usage, but they also need to keep track of their own expenses. In order to achieve all of this without losing control, MSPs have to implement a single system of record where they can have all their information integrated and so be able to bill properly.
Getting the right partners
The process of finding a successful and symbiotic partnership can be quite challenging for an MSP/CSP. You want to have partners who can provide your customers (perhaps via you) with superior support, but they must also be able to give you the tools to help you sell, and other resources to grow and support your customers.